Comments for Eat Media Blog http://eatmedia.net/blog For the Content Hungry Thu, 21 Aug 2008 10:50:09 +0000 http://wordpress.org/?v=abc Comment on Top 10 Half-Assed Content Marketing Solutions by admin http://eatmedia.net/blog/2008/05/12/top-10-half-assed-content-marketing-solutions/#comment-509 admin Thu, 15 May 2008 15:36:30 +0000 http://eatmedia.net/blog/?p=47#comment-509 Douglas, I agree with you that a plan is a starting place but measuring sticks are necessary. Making changes based on results/data is always going to take place but the data makes no sense if there is no control of that data. For instance, creating compelling content, tossing it in a poorly designed newsletter and then determining that your newsletter campaign isn't working is not giving your plan a fair shake—and half-assed. Best, Ian Douglas,

I agree with you that a plan is a starting place but measuring sticks are necessary. Making changes based on results/data is always going to take place but the data makes no sense if there is no control of that data. For instance, creating compelling content, tossing it in a poorly designed newsletter and then determining that your newsletter campaign isn’t working is not giving your plan a fair shake—and half-assed.

Best,

Ian

]]> Comment on Top 10 Half-Assed Content Marketing Solutions by Douglas Karr http://eatmedia.net/blog/2008/05/12/top-10-half-assed-content-marketing-solutions/#comment-508 Douglas Karr Thu, 15 May 2008 15:29:34 +0000 http://eatmedia.net/blog/?p=47#comment-508 In short, what you're proposing is that a company pre-plan their strategy. I don't disagree, but I also think a percentage of an organization's efforts and resources should be spent in working on new ideas - just to see what happens. If you sit back and rigidly conform to a plan on everything, you'll never move forward. Some things can't be measured until you try them. In short, what you’re proposing is that a company pre-plan their strategy. I don’t disagree, but I also think a percentage of an organization’s efforts and resources should be spent in working on new ideas - just to see what happens. If you sit back and rigidly conform to a plan on everything, you’ll never move forward. Some things can’t be measured until you try them.

]]> Comment on Junta 42: Top Content Blogs Version 2.0 (We Could Have Been Falco) by Joe Pulizzi http://eatmedia.net/blog/2008/05/06/junta-42-top-content-blogs-version-20-we-could-have-been-falco/#comment-488 Joe Pulizzi Mon, 12 May 2008 17:55:28 +0000 http://eatmedia.net/blog/?p=46#comment-488 Ian...congrats on the ranking and thanks for the mention. btw, your post inspired me to download Rock Me Amadeus from iTunes. Love that song! :) Ian…congrats on the ranking and thanks for the mention.

btw, your post inspired me to download Rock Me Amadeus from iTunes. Love that song! :)

]]> Comment on Putting Out Great Content is Just the Beginning by admin http://eatmedia.net/blog/2008/04/01/putting-out-great-content-is-just-the-beginning/#comment-148 admin Tue, 01 Apr 2008 21:55:00 +0000 http://eatmedia.net/blog/2008/04/01/putting-out-great-content-is-just-the-beginning/#comment-148 As a note. Something in the embedded Qik code causes Wordpress tables to break every time you edit the blog posting. The only way I could figure to fix it was delete and then add the Qik code after each edit. As a note. Something in the embedded Qik code causes Wordpress tables to break every time you edit the blog posting. The only way I could figure to fix it was delete and then add the Qik code after each edit.

]]> Comment on 5 Tips for Launching a New Corporate Content Strategy by Ardath Albee http://eatmedia.net/blog/2008/02/15/5-tips-for-launching-a-new-corporate-content-strategy/#comment-63 Ardath Albee Mon, 18 Feb 2008 22:11:50 +0000 http://eatmedia.net/blog/2008/02/15/5-tips-for-launching-a-new-corporate-content-strategy/#comment-63 This is a good foundational list for getting a marketing strategy underway. I'm not sure if you listed them in order of importance, but #1 is definitely #1. I'd add that in concert with tone and style, make sure your content is customer focused. Thanks for the list! Ardath This is a good foundational list for getting a marketing strategy underway. I’m not sure if you listed them in order of importance, but #1 is definitely #1. I’d add that in concert with tone and style, make sure your content is customer focused.

Thanks for the list!
Ardath

]]> Comment on Customer Service is about the customer not the company by Michael http://eatmedia.net/blog/2008/01/16/another-customer-moooves-on/#comment-18 Michael Sun, 27 Jan 2008 04:24:05 +0000 http://eatmedia.net/blog/?p=23#comment-18 Media Temple has a long track record of great customer service, scalable hosting packages, very knowledgeable customer support people answering the phones, and I haven't had any server outages. URL: http://www.mediatemple.net Media Temple has a long track record of great customer service, scalable hosting packages, very knowledgeable customer support people answering the phones, and I haven’t had any server outages. URL: http://www.mediatemple.net

]]> Comment on Shower Power by Nate http://eatmedia.net/blog/2007/12/28/shower-power/#comment-3 Nate Thu, 17 Jan 2008 20:00:05 +0000 http://eatmedia.net/blog/?p=19#comment-3 Ian, Thank you for the link. You hit the nail on the head for case studies. I've found that getting case studies is a lot of up front work. However, it gets us closer to our customer (we would be nowhere without them); helps us understand our customer and what value we bring to their business; Proves to us and them that we're providing value that is tangible; and, provides a reference for press/articles and blog content for the future that gets our brand and our customer brand out. Overall, it forces us to maintain a good, positive and productive customer relationship into the future that we can both use to grow our businesses. Best, Nate Shipwire <a href="http://www.shipwire.com/" rel="nofollow"> Outsourced Storage (warehouse) and Shipping (order fulfillment) </a> Ian,

Thank you for the link. You hit the nail on the head for case studies. I’ve found that getting case studies is a lot of up front work. However, it gets us closer to our customer (we would be nowhere without them); helps us understand our customer and what value we bring to their business; Proves to us and them that we’re providing value that is tangible; and, provides a reference for press/articles and blog content for the future that gets our brand and our customer brand out.

Overall, it forces us to maintain a good, positive and productive customer relationship into the future that we can both use to grow our businesses.

Best,

Nate
Shipwire
Outsourced Storage (warehouse) and Shipping (order fulfillment)

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