Historically companies that have resisted change have suffered. I urge all traditional publishing companies, both in our roster and outside our roster, to watch this video through until the end. In today’s economy, due in part to disruptive technologies, we are all being challenged to look within our organizations and ask “are we doing what is best for us or what is best for our customers.” DK books and Thekhakigroup nailed these questions in this video. All assets in your organization, print and digital, need to be working in harmony with technology, Social Media, UX and one another. Content Strategy can help—Be inspired to tackle change.

—Ian

This video is titled “The Right Way to Wireframe”. I think there are many ways if the end result meets/exceeds the client’s business objectives—but it rocks nonetheless. The content strategy exercise and wireframing exercise are/should be inextricably linked, it’s all content we are experiencing but it is an experience we are creating.

—Ian

Kevin Allen has done some great writing for Eat Media in the past. In this video he portrays writers 1-4 on MyRagan TV

“So, I think I know what I’m talking about there…Sparky.”

The comments on the video are classic.

—Ian