This is the End of Publishing – Get Inspired
By Ian Alexander / March 24, 2010Historically companies that have resisted change have suffered. I urge all traditional publishing companies, both in our roster and outside our roster, to watch this video through until the end. In today’s economy, due in part to disruptive technologies, we are all being challenged to look within our organizations and ask “are we doing what is best for us or what is best for our customers.” DK books and Thekhakigroup nailed these questions in this video. All assets in your organization, print and digital, need to be working in harmony with technology, Social Media, UX and one another. Content Strategy can help—Be inspired to tackle change.
—Ian
