I just stumbled on this video:

It really nails what the content marketing movement is all about. You can listen to the entire 43 minutes, but the good stuff is at the 5-min mark and again at the 16-minute mark. After that you become an unwilling participant in a wine-tasting/bluster-fest. This was probably great if you were at the dinner but leaves me a) jealous, because of the wine they are drinking and b) dizzy due to the erratic camera movements.

My favorite lines—

5:00 “Putting out great content is just the beginning. You’ve got to touch the community and become a part of the conversation.”

16:00 “This is thousands of dollars of advice for free.”

The experts/drinkers in the video are:

Gary Vaynerchuk—WineLibrary.com

Kevin Rose—Digg

Tim Ferriss—4Hourworkweek.com

Robert Scoble—Scobleizer.com

The content below got us thinking, helped us help our customers and kept the office lively (especially on Fridays with the volume up).

Books:
The 4-Hour Work Week
by Tim Ferriss
(Crown Publishing)

The New Rules of PR and Marketing
by David Meerman Scott
(John Wiley and Sons)

Websites/Blogs:
Hubspot
The Web Strategist

Widgets:
Swicki
Twitter

Magazines:
Dwell Magazine
Good Magazine

Music:
Band of Horses
Juana Molina