Earlier this month, I started a four-week Introduction to Meditation course. My journey to becoming a beginner was a winding road, with good books and great talks, even a three-day silent retreat. And a lot of time sitting on the floor with a wandering mind.

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Our assignment for the first week wasn’t to meditate. Instead, we were told to spend a moment each morning thinking about the day before us, and the following tasks:

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1. Refrain from destroying living creatures.
2. Refrain from taking that which is not given.
3. Refrain from misconduct due to sensual desires.
4. Refrain from false speech.
5. Refrain from intoxicating drinks and drugs that lead to states of carelessness.

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Then, right before going to bed, we reviewed the day. Our teacher, Lennart, who spent years living as a monk in Sri Lanka, reminded us that these were training rules—not commandments—which would probably break (but should try not to), that build the determination, awareness and the concentration necessary for a strong meditation practice.

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Going into my week, I thought my only challenge would be red wine. But, when I took a few moments to slow down and think about the day before me, something wonderful happened. I became more alert and aware of my actions as I moved throughout my day. As you might imagine, I wasn’t contemplating killing anyone, but as I hardboiled my morning egg, I wondered if that counted.  Ants appeared out of nowhere, and I did my best to sweep them outside. I was house-sitting, so “taking that which is not given” was a particularly tough call. And the only night I forgot to reflect on my day was Friday, when I did have too much wine, but was mindful of every glass ordered.

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All this got me thinking about office life. In any monastery, Lennart told us, monks don’t sit down for hours at a time without doing something first. It can be as simple as lighting a candle or giving an offering, but the action clearly begins a long session of meditation.

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When we sit at our desks in the morning, how many of us think about the eight hours before us? If you’re like me, you dive into your inbox or create a to-do list. But, what if, we took a moment at the start of every day to think about five rules to try and follow?

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Here are mine:

1. Don’t take what isn’t given. And be a good listener.
2. No false speech.
3. Be mindful of your time and everyone else’s.
4. Tell one story a day. Look for lessons where you least expect them.
5. Think about the big picture.

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What office rules do you live by?

—Wendy Joan

For me, the hardest part of an interview is listening back to the recording. I’ve had enough practice not to hate how strange my voice sounds, but no matter how great the content is, I’m always disappointed by the overlapping “mmhs” I always add in solidarity with my source. And the crinkling paper. And the pen drops that my handy-dandy Zoom never fails to record.

But, maybe there’s more to those “mmhs” and little interruptions than we all thought? I’ve been reading Storytelling for User Experience, and finding a lot of great parallels between storytelling and listening for UX that can be directly applied to interviewing.

“Good listening can be addictive,” writes Quesenbery and Brooks. “If you have ever been really listened to, then you know its power. We then want it, even crave it and seek it constantly.”

Even though listening to someone speak seems simple enough, we’re more used to not being listened to. We’ve developed “highly effective defense mechanisms”—like raising our voices or pausing at the threat of interruption—which detracts from really listening. Or really telling the story we want.

Those paper crinkles and pen drops, however subtle, are interruptions that prevent you from really listening, and might ultimately prevent the source from sharing her deeper thoughts.

Here’s a list of five tips on learning to be a good listener via Mind Tools and Storytelling for User Experience:

1. Pay attention. Give the speaker your undivided attention and acknowledge the message.
2. Show that you are listening. Use your own body language and gestures to convey your attention.
3. Reflect back. Show that you understand what is being said by paraphrasing and summarizing periodically.
4. Defer judgment. Allow the speaker to finish. Don’t interrupt.
5. Respond appropriately. Be candid and open in your response.

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Sounds easy enough, right? But if your audio sounds like my audio, you’ve got a little bit of work to do. Your source—and your story—will thank you.

—Wendy Joan

(Photo by Melvin Gaal)

“A few well-chosen stories might be just the thing to get everyone to put down their Blackberries and join the conversation.”
—Storytelling for User Experience

Photo by: Britta

Where taken: Connecticut

Camera used: Sony Cybershot

It was the last summer before we all had babies. Eat Media was less than a year old, and we took the business “on the road” for the month of August. This was our first stop: our friends’ lake house in Connecticut. We would work until 4pm or so, go water skiing and then go back to work. This photo captures the freedom we felt that summer. The freedom to invent the business and the life we want.

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Photo by: Wendy Joan

Where taken: The Harmandir Sahib (Golden Temple), Amritsar, India

Camera used: Sony Cybershot

I spent most of 2007 living in Pondicherry, India, with eight rowdy American girls and one French guy. That May, three of us travelled more than 1,700 miles north to Amritsar. Shortly after arriving, I quickly snapped this photo outside the gates. The sun was shining straight in my eyes and I couldn’t see a thing. We spent the next few days exploring the temple and Punjabi countryside before heading for the Himalayas. I so close to Pakistan I could have touched it through a chain link fence, and would have done so if the border patrol didn’t have such big Kalashnikovs and so much ammunition.

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—Wendy Joan

I’m on a mission to keep August Fridays interesting. What better way than with a little story?

Share your own tales from the city.

—Wendy Joan

Walking through downtown Minneapolis
I’m wondering why we
are most ourselves
in the least amount of space.

My heels have healed
from an unfortunate new pair of shoes
and I’ve snuck
half an hour away.

I turn corners and
cross at red lights,
pretending to lose myself
even though I know where I am,

inventing personalities for avenues

and side streets

and fleeting glances
from people who interest me.

I am in love with the urban—

the hot dog cart apprentices

and saxophone players who persevere
through old reeds and pocket change.

Mustering up the motivation to create anything fruitful is tough on a Friday afternoon, especially with the long weekend to look forward to.

Here’s what inspired us over at Eat Media this week. Hope it gets your wheels turning.

Ian:

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity and the DIY ethos of Hip-Hop culture—lifting yourself up and making things happen. Not waiting for a handout. The Jay-Z story.

Wendy

Islamic dress. MTV did this great True Life documentary on kids in Saudi Arabia gracefully refusing to accept the societal norms of their parent’s generation.  I can’t stop thinking about Fatima, a 20-year-old from Jeddah who is making and selling her own brightly colored abaiyas. They’re beautiful and I want one.

And M.I.A.’s Agitprop Pop by Lynn Hirschberg. I still can’t decide if I like M.I.A. more or less after reading Hirschberg’s profile, if she’s smarter than all of us, or just feeding into her own idea of what a rebel should be. A good profile will keep you guessing even after you’re done reading.

Lindsay

This talk by Pulitzer Prize winner and bestselling author Rick Bragg at a recent conference. The video is half comedy routine, but it’s a nice refresher on feature writing.

And 1st Books: Stories of How Writers Get Started, a site that offers insight into how to get started if you’re a first-time author.

—Wendy Joan

After a long Tuesday, I hit the treadmill. The wall of television screens at the gym glare and glaze, each silently playing a different station, each beaming equally distracting content. In the midst of this digital dinner-hour chaos is Diane Sawyer, tranquil and statuesque—beautifully portrayed in an ABC News ad reminding viewers of the network’s commitment to seasoned professionals breaking world news stories.

I can’t help but think of this past Sunday’s New York Times Magazine article, “Putting a Price on Words,”—Andrew Rice’s piece that chronicles the rise of entrepreneurial journalism and the increasingly blurred line between reporting and advertising—and realize Diane Sawyer might be one of the last journalists of her kind. Because, certainly there is no reporter willing to endure decades of $15 writing assignments, thinking that each piece submitted is one stepping stone closer to the top of investigative reporting. It’s not.

If you missed the article, here’s the skinny: the media market tanks. Journalists are out of work, and when start-ups emerge out of neighborhood coffee shops with free wireless, contributing writers submit stories for the flat rate of $15-20 a pop, with the promise of ad-sharing compensation down the road. If the site takes off (like True/Slant has), the writer reaps the monetary benefits of high traffic. If the site does not, then the writer just spent X amount of time working for the equivalent of a few subway rides and a latte.

This past Sunday’s magazine was devoted to the idea of worth—self and otherwise. For me, the elephant in the room wasn’t that sex and SEO sells (posts that cover “sex, scandal and Sarah Palin always score high”), but the fact this model of journalism cannot sustain itself. For newly out of work writers spreading themselves thin with freelance jobs, these jobs are a necessity—a means of survival while the industry adapts in the face of folding newspapers and free content. But according to Henry Blodget, the editor in chief of Business Insider, in order to “earn back” a $60,000 annual salary, “an online journalist needs to generate a whopping 1.8 million page views a month.” And, for the young, 20-something fresh out of journalism school, not only is the prospect less than financially appealing (if not entirely unreasonable), but unattainable. Even if the entry-level reporter can break into the industry, the chances of success are low, and the move to a more stable profession is probable.

Not long ago, I interviewed a doctoral student studying sustainability, and asked him to define “sustainability” as if I had never heard the term before. He told me “Being sustainable is living like you give a damn about the future.” But, to make sure good journalism survives, whose job is that? The established writer working for minimal pay, or the bright-eyed young writer who can’t wait to get her first scoop?

—Wendy Joan

Media moves really fast. And (apologies for the cliché), if you don’t stop and look around once in a while you could miss some really great pieces.

Below are my picks of the week. Enjoy!

—Wendy Joan

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Being and Frumpiness, New York Times Style Magazine

Last week, Knopf published a new translation of “The Second Sex,” Simone de Beauvoir’s feminist masterpiece . . . This latest translation got us thinking about de Beauvoir’s accidental style statements — about her whole amazing, intellectual frump thing. Digging into the New York Times photo morgue, we’ve come up with what must be the world’s first “Simone de Beauvoir Look-Book.” Which is nothing if not reductionist and superficial.

407: The Bridge, This American Life

I first met Patrick three years ago, sleeping in a cardboard box … Considering his circumstances, what was surprising wasn’t so much that he ended up living in a box under a bridge, but how he had come to be right there, precisely. His probation officer, he said, had ordered him to live there.

China’s Arranged Remarriages, New York Times Magazine

So staggering was the scale of destruction unleashed by the Sichuan earthquake that, much like the Haitian quake in January, its horror was often reduced to a series of statistics: more than 87,000 dead or missing, nearly 400,000 injured, upward of five million homeless …

Looming over the physical reconstruction, however, has been another question: How can society rebuild? In China, one answer has been to pair grieving men and women to create instant families that will help ensure social and economic stability.

Covering ‘Tainted Justice’ and Winning a Pulitzer, Fresh Air

GROSS: So after you broke this story, there were threats against you, a lot of nasty things said, press conferences, threats to sue you?

Ms. RUDERMAN: Oh, yeah.

Ms. LAKER: Yeah. We had that early on, one attorney told us if we ran the first story, he would sue us and close the paper.  I mean, we had a lot of threats like that, but Wendy and I really believed in this story.

Jenny Shimizu and Susi Kenna, Style Like U

The first time I saw myself as a model was when my friends woke me up at four in the morning and took me to Times Square. I saw the Banana Republic billboard that I shot with Bruce Weber. There was just a picture of my face, and underneath, it said ‘American Beauty.’ It still makes me have the chills. Never in my life did I think that I was beautiful.”

(Simone de Beauvoir photo by Charles Hewitt/Picture Post/Getty Images, China photo by Wang Gang for The New York Times, Style Like U photo by Stylelikeu.com)

A few weeks ago, I decided to prepare and can my own pickles for the first time. Without an expert canner to guide me, I obsessively read up on the dos and don’ts of pickling and canning.

I found the process to be quite easy and enjoyable, as long as I adhered to the steps. Back in the office, I triumphantly told Jonathan of my success, and he said, “there must be some sort of connection between pickling and content strategy.”

There is. And here they are—what preparing pickles can teach content writers:

1. Do your prep work. My grandmother was an excellent pickle-maker, and her secret weapon to ensure delicious and crunchy pickles is an ice bath. Before you even get started on the pickling, you need to soak the sliced cucumbers in ice for at least three hours. You can’t rush this part of the process, even if it does eat up most of your Saturday afternoon.

Before you start writing, you need to put in the time and do the essential research that will inform your writing. Thoroughly read your background sources, and spend the time referencing additional sources that will strengthen your piece. You want to put in this time BEFORE you get going—if you don’t, you might end up with a less-than-appetizing finished product. No one likes soggy pickles, and no one likes less-than-compelling content.

2. Don’t forget to wear your gloves. Having decided that my pickles should be both hot and sweet, I spent the better part of an hour carefully slicing countless jalapeño and poblano peppers. I was more careless than careful, and the oils from the peppers seeped into the pores on my hands, and painfully burned for the rest of the afternoon.

When writing potentially hazardous content, be sure to wear gloves. If you don’t, you might continue to feel the pain even after the piece is complete.

3. Sterilize. If you don’t wash, dry and sterilize your mason jars and lids, you could end up with poisonous pickles.

Same goes for content writing: you want to make sure that your piece is germ-free, clean and entirely your own content. Even the slightest bit of unwanted substance puts the entire jar at risk.

4. Listen for the ‘pop.’ When your mason jars are packed full of pickles-to-be, you place the sealed jars in a hot water bath and boil for 10 minutes to process.

After carefully removing the jars from the hot water with a pair of tongs, they’ll begin to cool. Over the next hour or so, you’ll hear a loud ‘pop’—which means that the jars are air-tight, and the seals have taken properly.

Before your draft becomes a completed piece, you need to make sure that it ‘pops’ as well. Read the piece aloud. Does it have that Je ne sais quoi that makes the article shine, or do you need to take a step back and re-process?

5. Store in a cool, dark place. Being a pickler requires patience. After you have canned the pickles, you need to let the jars sit for at least two weeks to let the spices infuse the cucumbers. You could eat them earlier, but they probably wouldn’t taste much like—or nearly as good as—properly aged pickles.

Writers rarely have the luxury of sitting on a piece for an extended period of time. Unless you’re on a tight deadline, do allow any time you can spare apart from your writing. Be patient. Walk away. Sleep on it and revisit in the morning with a clear head. You’ll see something that you didn’t before.

Your pickles (and your content) will thank you.

—Wendy Joan

(Jalepeno photo by Beau B, mason jar photo by Brown Eyed Bombshell, Pickle photo by Wendy Joan)

This past weekend, I undertook the laborious task of sorting through stacks of The New York Times from 2009 and late 2008. From those countless newspapers, I cut out 21 stories, and whittled down the list to bring you what I consider the best of the best stories I read over my morning coffee this past year.

In Booming Gulf, Some Arab Women Find Freedom in the Skies

By Katherine Zoepf, December 21, 2008

Rania Abou Youssef, 26, a flight attendant for the Dubai-based airline, Emirates, said that when she went home to Alexandria, Egypt, her female cousins treated her like a heroine. ‘I’ve been doing this for four years,’ she said, ‘and still they’re always asking, ‘Where did you go and what was it like and where are the photographs?’

In a journalistic sea of black burqa news reporting, a refreshing look into the profession of choice for young, working women in the Persian Gulf—flight attendants.

Ex-Detainee of U.S. Describes a 6-Year Ordeal

By Jane Perlez, Raymond Bonner and Salman Masood, January 5, 2009

Mr. Iqbal said he had been beaten, tightly shackled, covered with a hood and given drugs, subjected to electric shocks and, because he denied knowing Mr. bin Laden, deprived of sleep for six months.

As the country anxiously prepared to welcome a new president (who vowed to close Guantanamo Bay within a year), The New York Times published this terrifying look into the six-year imprisonment of a Pakastani man never charged with a crime.

Iraqis Snap Up Hummers, Seeing Them as Icons of Power

By Rod Nordland, March 29, 2009

In a country with at least 20,000 Humvees and a war-weary population, who would think there would be a market for a civilian version?

An interesting look into the Baghdadi elite, and the not-so-culturally-different idea that driving an oversized SUV exudes wealth, power and confidence.

No Job and Soon No Benefits, Race to Help Son Stay Cancer Free

By Kevin Sack, April 20, 2009

‘You just feel that you’re at a loss, that you’re at your wits’ end.’ I ask myself, ‘Do I really have to lose my home to save my son’s life?’

When Danna Walker found out that she had lost her job with DHL, she was more worried about finding health insurance for her 21-year-old son who has been cancer-free for just one year, than putting food on the table.

This story made me want to send it to every member of the House and Senate, because if the Walker’s story can’t swing votes, nothing will.

You’re Name’s Not on Our List? Change It, Beijing Officials Say

By Sharon LaFraniere, April 20, 2009

The character is so rare that once people see it, Miss Ma said, they tend to remember both her and her name. That is one reason she likes it so much. That is also why the government wants her to change it.

A new law in China requires each of it’s 1.3 billion citizens to replace their handwritten identity cards with computer-readable ones, Chinese citizens with uncommon names might not have any choice but to change their names.

Another Side of Kerouac: The Dharma Bum as Sports Nut

By Charles McGrath, May 15, 2009

He collected their stats, analyzed their performances and, as a teenager, when he played most ardently, wrote about them in homemade newsletters and broadsides. He even covered financial news and imaginary contract disputes.

Did Jack Kerouac invent fantasy sports? Doubtful, but the writer kept a secret pastime that none of his Beat counterparts had ever heard about: he “obsessively played a fantasy baseball game of his own invention.”

Made in India, But Published In New Haven

By Peter Applebome, May 31, 2009

Alert readers of The New Haven Advocate and its sister publications in Hartford and Fairfield County may have noticed a consistency among the bylines in its newest issue: Annie Rani, Dev Das, Nidhi Sharma, Asmi Rana, Neha Bhayana, Shreya Sanghani, Vijeta Bhatia and others.

Peter Applebome’s “Our Town” column on outsourcing local journalism was the catalyst for a previous Eat Media Blog post. An interesting—albeit depressing—look at how the global job pool might very well be eliminating the need for local, on the ground reporters.

E. Coli Path Shows Flaw in Beef Inspection

By Michael Moss, October 3, 2009

Ground beef is not a completely safe product. . .

This article has my pick for the most-informed scare tactic report of the year. As a self-disclosed vegetarian, countless meat-eaters brought up this article to me, vowing to never eat ground beef (or, at least, non-organic ground beef) again.

—Wendy Joan

(Writer’s note: All headlines mentioned in this article are from The New York Times’ print edition. Photo by fraley_tera)

It has never been easier to gather audio. Free editing programs (like Audacity) and recording device applications for many cell phones make it possible for anyone to gather audio without additional financial obligations. For many print writers, the transition to audio storytelling is intuitive: at the very core, it’s your story, narrated by your voice, with added sound to set the scene.

Here are a few tips to get you started:

Know your device because if you don’t, you’re not going to have any audio to edit. Before you start formal recording, it’s important to spend some quality time with your device, getting to know its wants and needs. Will your phone interfere with your recording? How often does your recorder need its batteries changed? Will a light wind ruin an on-the-street interview?

Be familiar with the sounds that your recorder picks up—some are more forgiving than others when it comes to throat clearing, distant traffic and air conditioners. When it comes to unnecessary noise, it’s more effective to prevent it the field rather than editing it out later.

Travel Light and Arrive Early. Resist the urge to overpack and keep your gear to a minimum; it makes you much more accessible to the people you’re interviewing. I can get by with my recorder, a pair of headphones for checking levels and a spare set of batteries.

If you’re covering an event, arrive early to collect ambient noise of guests arriving—in a pinch, ambient sound makes for a great way to set the scene or transition from one idea to the next.

Talk to Everyone in the Room. If you’re at an event, like a rally, town hall meeting, etc.—it’s just as important to gather interviews from the event-goers as it is to record the speeches from the event. Talk to attendees before and after the event, and catch up with the speakers for their impressions. When you’re in the field, you’re not entirely sure what your story is yet, so it’s best to gather as much information as you might need for your story to take form back at your desk.

Organize Your Audio Files ASAP. As soon you’re back in the office, download your audio and label your files. Believe me, you’ll forget. Give everything a listen through to discover all the details you missed while navigating through the field, get a feel for your content and start putting a story together!

Happy recording,
—Wendy Joan