For the Content Hungry: The Eat Media Blog

Traffic Content vs. Trust Content

By Ian Alexander   /   August 4, 2010

Content Marketing and Content Strategy both suck at 2 things.

1. Describing the interrelationship between one another.

2. Highlighting the difference between content types.

There are only 2 types of (ongoing) content types that companies can create:

TRAFFIC/SEO Content

— Content that is generated to drive traffic.

— Content generated solely for SEO will lure users to a landing page but is not, and in most cases cannot be tailored to, engage.

* Costs for traffic building content can be as little as $5 an article.

TRUST/Trustbuilding Content

— Content that is created to build trust with visitors through the delivery of relevant and timely information.

— Content generated specifically to generate trust won’t always be as keyword rich as SEO articles.

* Costs for trustbuilding content can cost as much as $1 a word.

The implied value of these services/deliverables are very clear. Getting visitors to your site is not at all the same as keeping them there. Inversely paying for good trustbuilding content without a comprehensive search strategy that includes SEO is also shortsighted.

—Ian

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One Response to “Traffic Content vs. Trust Content”

  1. Tweets that mention Traffic Content vs. Trust Content | Eat Media Blog -- Topsy.com Says:
    August 4th, 2010 at 4:46 pm

    [...] This post was mentioned on Twitter by Ian Alexander, Colleen Jones, Kenneth Yau, A.M. McReynolds, Jeff Domansky and others. Jeff Domansky said: Blogging strategies; thoughtful post from Eat Media: Traffic Content vs Trust Content http://bit.ly/9JJDAJ [...]

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