For the Content Hungry: The Eat Media Blog

When Content Curation Means Not Showing Up on What Not to Wear

By Britta Alexander   /   April 15, 2010

Web people just loooove Zappos.com.

I’m an avid online shopper and a lover of all things shoes, yet I’ve never bought in to the Zappos hype. Why? Here’s why.

Most popular women’s sandals on Zappos.com:

As a new mother of two, I’m one bad click away from Keens, Danskos and “FitFlops.” I don’t need any encouragement.

Meanwhile, over at Piperlime, the trusty “comfy and cute” search option offers me this:

Which means Piperlime wants to make sure I don’t show up on the next episode of What Not to Wear.

And I appreciate that.

When it comes to fashion, I don’t want to wade through all the Teva look-alikes to find the good stuff. Because truthfully, I don’t trust myself to make good decisions. I need somebody to present some carefully edited items and say, “Here. These are your options.”

Because if you spend too much time looking at Keens, Danskos and “FitFlops,” you start to think, “Well these ones aren’t so bad…”

—Britta

3 Responses to “When Content Curation Means Not Showing Up on What Not to Wear”

  1. What is the best water filter? Says:

    [...] When Content Curation Means Not Showing Up on What Not to Wear | Eat Media Blog [...]

  2. edgertor Says:

    thing is, i think ‘comfortable’ might only apply to the one or two of piperlime’s offerings that aren’t ankle breaking wedges. I don’t define ankle breaking as a quality of comfort. However, those cole haan flats are the bomb. and the clarks look doable, if a little dull. But if you give me a shoe where the heel slope resembles 45 degrees, i’ll show you a shoe you can’t run in.

  3. Angie @ Cole Haan Shop Says:

    Hello there, just doing some research for my Cole Haan website. Amazing the amount of information on the web. Wasn’t exactly what I was looking for, but great site. Have a good day.

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