For the Content Hungry: The Eat Media Blog

Copywriters will grow in importance

By Ian Alexander   /   March 30, 2010

“As the internet becomes a place for more sophisticated storytelling. Copywriters are only going to grow in importance.” Chapin Clark, SVP – R/GA

Picture 16

—Ian

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One Response to “Copywriters will grow in importance”

  1. ContentKeith Says:
    April 14th, 2010 at 10:43 pm

    Interesting how R/GA continues to use the traditional ad agency term of “copywriters.” With brands becoming publishers and websites one of the key canvases, editorial storytelling becomes vital as less of ‘why you should buy me’ and more of ‘why you should trust me.’ I believe content creators with a marketing journalism approach are better served for our present and future.

    I’ll give this to Mr. Clark, however: great storytelling can come from any department, and often requires more than simply words to maximize customer engagement.

    Thanks for the thought-provoking posts!

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