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This is the End of Publishing – Get Inspired

By Ian Alexander   /   March 24, 2010

Historically companies that have resisted change have suffered. I urge all traditional publishing companies, both in our roster and outside our roster, to watch this video through until the end. In today’s economy, due in part to disruptive technologies, we are all being challenged to look within our organizations and ask “are we doing what is best for us or what is best for our customers.” DK books and Thekhakigroup nailed these questions in this video. All assets in your organization, print and digital, need to be working in harmony with technology, Social Media, UX and one another. Content Strategy can help—Be inspired to tackle change.

—Ian

This entry was posted on Wednesday, March 24th, 2010 at 10:36 pm and is filed under Content Strategy, Social Media, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “This is the End of Publishing – Get Inspired”

  1. Luci Says:
    March 25th, 2010 at 5:23 am

    I love that video – it’s brilliant. I found myself pretty much mesmerised by it, wondering why anyone would make such a doom and gloom, and then it turned!
    Adapt or fade away, I like it. Great post!

  2. Tweets that mention This is the End of Publishing – Get Inspired | Eat Media Blog -- Topsy.com Says:
    March 26th, 2010 at 3:05 pm

    [...] This post was mentioned on Twitter by timdavison and ++ La Worderie, Gabriel Smy. Gabriel Smy said: Ooh, clever. And inspiring: http://bit.ly/bZtUEj #publishing on @eatmedia [...]

  3. Scott Donovan Says:
    March 30th, 2010 at 2:11 pm

    Maybe publishing is going to “Fade To Grey” before fading away.
    “Grey” in the meaning of boring – not innovating – removing all rough edges.

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