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How to Avoid The Flea Market Website Dilemma

By Ian Alexander   /   March 3, 2010

Does your website have similarities to a Flea Market?  Learn how Content Strategy can help.

This entry was posted on Wednesday, March 3rd, 2010 at 3:44 pm and is filed under Content Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “How to Avoid The Flea Market Website Dilemma”

  1. Scott Donovan Says:
    March 30th, 2010 at 2:20 pm

    Your additional dilemma is that your static website needs to deliver relevant content to your visitors.
    You have about 5 to 7 seconds to keep their attention – else they are gone.
    How is your static website going to do just that ?
    Behavioral targeting is the key.
    This can be solved expensively and complex (Kefta, TouchClarity, …) or relatively simple but less elegant (but good enough) using conditional overlays or popups.

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