As a part of my preparation for 2010 I finally cleaned up my bookmarks. In the process of doing so I got to revisit some great agencies that I forgot about. Sleep-deprived, I culled that list and combined it with some Smashing Magazine links and a Hongkiat list focused on top design and curated my own Top Digital Agency list. After being being blown away by the work I went back and checked what sort of presence those agencies had on Twitter. Surely more data and different agencies would deliver different results but I think the numbers are interesting.
Tweets
Avg # of tweets = 327 (minus Weightshift’s Tweets = avg. drops to 214)
% of agencies with no Twitter accounts = %36
% of agencies with <100 Tweets = %60
% of agencies with >1000 Tweets = % .06
Followers
Avg # of followers 1491 (minus Big Spaceship’s Followers = avg. drops to 951)
% of agencies with <100 Followers = %47
% of agencies with >1000 Followers = %40
% of agencies with >10000 Followers = % .03
Following
Avg # being followed 264 (- Sevenedge’s Follows = avg. drops to 171)
Number of agencies Following more than they are being Followed = 4
Number of agencies with >1000 Followers not following anyone = 3
Miscellaneous/Pet Peeves
Number of annoying, long-loading flash intros = 3
% of out of date copyright footers = %36
Last year I harped on how Content Strategists need to be well rounded in all areas. A similar strategy should be applied to digital agencies and Social Media. When I didn’t find a Twitter account for an agency, or found one that lacked significant tweets or followers, right or wrong I took them less seriously. While some may prefer calls, emails or form submits (a turn-off) what works for potential customers, especially given the intra-agency work seems more imperative than what we like. It used to be you could be a great _______ and someone else did the marketing and selling. 9,170,000,000 Tweets (and counting) are changing your brand’s perception with or without your help. Soon the rule will be: Tweet first, Google second. Long live the generalist and his ever-longer list.
What are your thoughts about being an agency and having an active Twitter account?
Oh, and Follow me @eatmedia if you like.
—Ian
February 16th, 2010 at 9:55 am
Social comments and analytics for this post…
This post was mentioned on Twitter by eatmedia: Top Digital Agencies and Twitter – http://bit.ly/d74Oia – some data, some insight. Have at it. #contentstrategy #twitter…
March 10th, 2010 at 6:21 am
Ohh nice post though really??
April 23rd, 2010 at 2:51 pm
Just came across this–fascinating stuff (what is that old saw about marketers being too busy to market themselves?). I hope you’ll update this, given how fast this landscape is shifting.
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