Hiring is easy on paper. I am usually really good at hiring but this year I selected an employee that wasn’t right for our team. In retrospect I knew he wasn’t right after a few days of working with him but I had deadlines around the corner and no other candidates on the radar. After a month of deadline chasing it was crystal clear it wasn’t going to work—he knew it, I knew it and the rest of the employees knew it.  I compounded an already bad problem by keeping him on a project because of an impending deadline. Nothing makes a potential employee watch You Tube all day quicker than the combination of being paid hourly and knowing you aren’t getting hired FT. This mistake on my part led to: two late/micromanaged projects and  lots of do-over’s.

Scope Management involves more than saying, “that’s going to cost you extra.” I want our company to do great work. I want us to work on projects that allow our employees to shine and leave our clients thrilled. But the reality is when you are starting out you:

a. Need to build up your reputation and pay your bills

Which leads to…

b. Going above and beyond

And…

c. Sometimes doing too much out of scope work.

Scope definition at the outset of a project is usually clear if you did your homework. Scope-creep near the end of projects is the silent resource/profit killer that isn’t always as obvious. I said yes to out of scope work on a number of projects this year that neither made the client happy, saved time or made the project better.

A few times this year I let my frustrations become visible to clients and employees. When I give 100% and my 100% isn’t good enough I get flustered. When I should have given 100% but was pulled in too many directions I get frustrated—see the difference. There were a few meetings I was on where clients changed their mind, or vendors came unprepared, and my tone went to absolute shite. Passion may beget perfection. But unburnt bridges beget friendlier drivers. Ya know?

Not committing enough time to marketing and handshaking. I wear many hats at Eat Media, such is the life of a business owner and such is the life of business in its 2^nd year.  There are long-nights, business lunches, fires to douse, servers to reboot, proposals to re-do and credit card machine salesman to say “Please take me off your list,” to. During the past year I have been in one of two places—my desk and the whiteboard wall—good for work, bad for the sales pipeline. Face-to-face marketing and handshaking are absolutely necessary and I did not do a great job of being out there in 2009. I relied too much on our blog and Twitter and not enough on meeting people and creating relationships in person.

Not sticking to my strengths. Creative/CS and big picture strategy are my strengths. Content Strategy forces you to make many disparate pieces fit together and that jazzes me.  Unfortunately great Content Strategy takes time and time management can be a start-up’s worst enemy. You need to have laser like focus but be able to drop and roll for a fire at any moment. Once you have the fire under control you need to hand off the hose. I spent too many nights in 2009 editing XML, making love to Photoshop and making sitemaps.

Growth requires honesty. What were your 2009 mistakes?

—Ian

@eatmedia

This past weekend, I undertook the laborious task of sorting through stacks of The New York Times from 2009 and late 2008. From those countless newspapers, I cut out 21 stories, and whittled down the list to bring you what I consider the best of the best stories I read over my morning coffee this past year.

In Booming Gulf, Some Arab Women Find Freedom in the Skies

By Katherine Zoepf, December 21, 2008

Rania Abou Youssef, 26, a flight attendant for the Dubai-based airline, Emirates, said that when she went home to Alexandria, Egypt, her female cousins treated her like a heroine. ‘I’ve been doing this for four years,’ she said, ‘and still they’re always asking, ‘Where did you go and what was it like and where are the photographs?’

In a journalistic sea of black burqa news reporting, a refreshing look into the profession of choice for young, working women in the Persian Gulf—flight attendants.

Ex-Detainee of U.S. Describes a 6-Year Ordeal

By Jane Perlez, Raymond Bonner and Salman Masood, January 5, 2009

Mr. Iqbal said he had been beaten, tightly shackled, covered with a hood and given drugs, subjected to electric shocks and, because he denied knowing Mr. bin Laden, deprived of sleep for six months.

As the country anxiously prepared to welcome a new president (who vowed to close Guantanamo Bay within a year), The New York Times published this terrifying look into the six-year imprisonment of a Pakastani man never charged with a crime.

Iraqis Snap Up Hummers, Seeing Them as Icons of Power

By Rod Nordland, March 29, 2009

In a country with at least 20,000 Humvees and a war-weary population, who would think there would be a market for a civilian version?

An interesting look into the Baghdadi elite, and the not-so-culturally-different idea that driving an oversized SUV exudes wealth, power and confidence.

No Job and Soon No Benefits, Race to Help Son Stay Cancer Free

By Kevin Sack, April 20, 2009

‘You just feel that you’re at a loss, that you’re at your wits’ end.’ I ask myself, ‘Do I really have to lose my home to save my son’s life?’

When Danna Walker found out that she had lost her job with DHL, she was more worried about finding health insurance for her 21-year-old son who has been cancer-free for just one year, than putting food on the table.

This story made me want to send it to every member of the House and Senate, because if the Walker’s story can’t swing votes, nothing will.

You’re Name’s Not on Our List? Change It, Beijing Officials Say

By Sharon LaFraniere, April 20, 2009

The character is so rare that once people see it, Miss Ma said, they tend to remember both her and her name. That is one reason she likes it so much. That is also why the government wants her to change it.

A new law in China requires each of it’s 1.3 billion citizens to replace their handwritten identity cards with computer-readable ones, Chinese citizens with uncommon names might not have any choice but to change their names.

Another Side of Kerouac: The Dharma Bum as Sports Nut

By Charles McGrath, May 15, 2009

He collected their stats, analyzed their performances and, as a teenager, when he played most ardently, wrote about them in homemade newsletters and broadsides. He even covered financial news and imaginary contract disputes.

Did Jack Kerouac invent fantasy sports? Doubtful, but the writer kept a secret pastime that none of his Beat counterparts had ever heard about: he “obsessively played a fantasy baseball game of his own invention.”

Made in India, But Published In New Haven

By Peter Applebome, May 31, 2009

Alert readers of The New Haven Advocate and its sister publications in Hartford and Fairfield County may have noticed a consistency among the bylines in its newest issue: Annie Rani, Dev Das, Nidhi Sharma, Asmi Rana, Neha Bhayana, Shreya Sanghani, Vijeta Bhatia and others.

Peter Applebome’s “Our Town” column on outsourcing local journalism was the catalyst for a previous Eat Media Blog post. An interesting—albeit depressing—look at how the global job pool might very well be eliminating the need for local, on the ground reporters.

E. Coli Path Shows Flaw in Beef Inspection

By Michael Moss, October 3, 2009

Ground beef is not a completely safe product. . .

This article has my pick for the most-informed scare tactic report of the year. As a self-disclosed vegetarian, countless meat-eaters brought up this article to me, vowing to never eat ground beef (or, at least, non-organic ground beef) again.

—Wendy Joan

(Writer’s note: All headlines mentioned in this article are from The New York Times’ print edition. Photo by fraley_tera)