Comments on: CS and IA Unite Already, Will Ya! http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/ For the Content Hungry Sun, 01 Apr 2012 01:57:12 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Perry Belcher http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-4756 Perry Belcher Thu, 03 Feb 2011 21:43:50 +0000 http://eatmedia.net/?p=464#comment-4756 Your blog is my stepping stone, my friend. Your blog is my stepping stone, my friend.

]]> By: Cone Trees http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2076 Cone Trees Thu, 03 Dec 2009 05:57:32 +0000 http://eatmedia.net/?p=464#comment-2076 I notice you keep referring to Interaction Design as IxDA. IxDA is the Interaction Design Association. What you want to say is IxD, which is Interaction Design. -Abhay I notice you keep referring to Interaction Design as IxDA. IxDA is the Interaction Design Association. What you want to say is IxD, which is Interaction Design.

-Abhay

]]> By: Ian Alexander http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2069 Ian Alexander Mon, 30 Nov 2009 00:08:53 +0000 http://eatmedia.net/?p=464#comment-2069 Gabby, I totally agree with you. There is a whole lot of "look at me/rally the troops" and not a lot of practical information from the client-side and practitioner side. I'm trying to do my part but admit we (CS) need to do more. Thanks for you input, —Ian Gabby,

I totally agree with you. There is a whole lot of “look at me/rally the troops” and not a lot of practical information from the client-side and practitioner side. I’m trying to do my part but admit we (CS) need to do more.

Thanks for you input,

—Ian

]]> By: Gabby http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2068 Gabby Sun, 29 Nov 2009 16:27:40 +0000 http://eatmedia.net/?p=464#comment-2068 I think we've been preaching to the respective practitioner choirs long enough. As a 10+ year UX person, I can honestly say that we've already fought (and largely won) the battles that CS is currently running headlong toward. You've got to figure out your strategy for winning over clients, without whom thou shalt have no content. And yet, I see very few articles about dealing with clients from a CS perspective. What are your successes? What are your failures? What's been working? What's not been working? I think we’ve been preaching to the respective practitioner choirs long enough. As a 10+ year UX person, I can honestly say that we’ve already fought (and largely won) the battles that CS is currently running headlong toward. You’ve got to figure out your strategy for winning over clients, without whom thou shalt have no content. And yet, I see very few articles about dealing with clients from a CS perspective. What are your successes? What are your failures? What’s been working? What’s not been working?

]]> By: Marko Hurst http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2056 Marko Hurst Sun, 22 Nov 2009 00:20:10 +0000 http://eatmedia.net/?p=464#comment-2056 Nice article. I totally agree that these fields should at least work better together, if not join forces. But I would actually push that one step further - you mention SEO/SEM above as a way to 'validate' your CS work. The truth of the matter is that analytics (I consider SEO/SEM a subset of analytics) can validate so much more: taxonomy, ontology, user flows, IA, labeling, and more. You can my presentation I did the New York Content Strategy on this @ ( www.slideshare.net/markohurst/marko-hurst-search-analytics-for-content-strategists-csnyc-092409 ). And for those that would like to see not just IA & CS come together, but all of UX & Web Analytics check out my & Lou Rosenfeld's (co-father of information architecture) new book "Search Analytics: Conversations with Your Customers", ( www.rosenfeldmedia.com/books/searchanalytics ). Nice article. I totally agree that these fields should at least work better together, if not join forces. But I would actually push that one step further – you mention SEO/SEM above as a way to ‘validate’ your CS work. The truth of the matter is that analytics (I consider SEO/SEM a subset of analytics) can validate so much more: taxonomy, ontology, user flows, IA, labeling, and more. You can my presentation I did the New York Content Strategy on this @ ( http://www.slideshare.net/markohurst/marko-hurst-search-analytics-for-content-strategists-csnyc-092409 ). And for those that would like to see not just IA & CS come together, but all of UX & Web Analytics check out my & Lou Rosenfeld’s (co-father of information architecture) new book “Search Analytics: Conversations with Your Customers”, ( http://www.rosenfeldmedia.com/books/searchanalytics ).

]]> By: seamus walsh http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2055 seamus walsh Sat, 21 Nov 2009 13:51:08 +0000 http://eatmedia.net/?p=464#comment-2055 Ian, from our standpoint, two typical business goals are increase revenue and decrease costs. Business process inefficiency is often caused by not having the right information at the the right time. You can tell based on the following questions whether a company has an efficient content process: Number of general ledger systems Number of ERP vendors Number of manual journal entries number of days to close a quarter B2B content strategy to increase sales is nice and shiny, but the opportunity does not lie there alone. Forrestor says, up to 19% of sg&a expense is hidden costs to support sales. Those hidden costs are spread out across SG&A. You mention, "Content Strategy requires practitioners to follow every piece of content, in every direction, for every use case and optimize the message in order to support business goals. That last line is the anvil in the pillowcase—“in order to support business goals.” That to me is the mantra, no creed that has to be adopted by all. Ian, from our standpoint, two typical business goals are increase revenue and decrease costs. Business process inefficiency is often caused by not having the right information at the the right time. You can tell based on the following questions whether a company has an efficient content process:

Number of general ledger systems
Number of ERP vendors
Number of manual journal entries
number of days to close a quarter

B2B content strategy to increase sales is nice and shiny, but the opportunity does not lie there alone. Forrestor says, up to 19% of sg&a expense is hidden costs to support sales. Those hidden costs are spread out across SG&A.

You mention, “Content Strategy requires practitioners to follow every piece of content, in every direction, for every use case and optimize the message in order to support business goals. That last line is the anvil in the pillowcase—“in order to support business goals.”

That to me is the mantra, no creed that has to be adopted by all.

]]> By: Ian Alexander http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2053 Ian Alexander Fri, 20 Nov 2009 19:37:42 +0000 http://eatmedia.net/?p=464#comment-2053 Seamus, I agree. Just one of many directions a project could go, but no matter what the step — "Why" should always be a neighbor of "business goals." Seamus,

I agree. Just one of many directions a project could go, but no matter what the step — “Why” should always be a neighbor of “business goals.”

]]> By: seamus walsh http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2052 seamus walsh Fri, 20 Nov 2009 19:08:15 +0000 http://eatmedia.net/?p=464#comment-2052 Ian, I agree with Destry, great insight that comes with seeing the elephant in the room since 2003. As a nube, to play devils advocate why not start the conversation like this? “Let’s do a content inventory” “Why?” Just wondering what would change. Ian, I agree with Destry, great insight that comes with seeing the elephant in the room since 2003. As a nube, to play devils advocate why not start the conversation like this?

“Let’s do a content inventory”

“Why?”

Just wondering what would change.

]]> By: Destry Wion http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2051 Destry Wion Fri, 20 Nov 2009 18:50:43 +0000 http://eatmedia.net/?p=464#comment-2051 Another article seemingly written for me. That's good writing. :) Seriously, your articles give me something tangible every time. Another article seemingly written for me. That’s good writing. :)

Seriously, your articles give me something tangible every time.

]]> By: Tweets that mention CS and IA Unite Already, Will Ya! | Eat Media Blog -- Topsy.com http://eatmedia.net/blog/2009/11/cs-and-ia-unite-already-will-ya/comment-page-1/#comment-2050 Tweets that mention CS and IA Unite Already, Will Ya! | Eat Media Blog -- Topsy.com Fri, 20 Nov 2009 18:14:01 +0000 http://eatmedia.net/?p=464#comment-2050 [...] This post was mentioned on Twitter by seamuswalsh and ian alexander, Jeff Chasin. Jeff Chasin said: "richer, more measurable results..." Read this now: RT @eatmedia: CS and IA Unite Already, Will Ya! http://bit.ly/5Cjarh #contentstrategy [...] [...] This post was mentioned on Twitter by seamuswalsh and ian alexander, Jeff Chasin. Jeff Chasin said: "richer, more measurable results…" Read this now: RT @eatmedia: CS and IA Unite Already, Will Ya! http://bit.ly/5Cjarh #contentstrategy [...]

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