Comments on: Content Strategy is My Micro-Scope

By: Content Strategy Is… — Mandi Wise

Content Strategy Is… — Mandi Wise — Thu, 12 May 2011 15:45:18 +0000

[...] DB’s and design.* *Not all the puzzles pieces are listed. And there is no picture on the box. —Ian Alexander A content strategy states the approach to content. —Colleen Jones Content strategy refers to all [...]

By: Allan Curren

Allan Curren — Fri, 25 Jun 2010 17:46:58 +0000

Just had to take the two seconds to post a thank you. Read through through your site and really liked the articles, bookmarked and I plan on coming back soon!

By: Ian Alexander

Ian Alexander — Fri, 07 May 2010 12:48:51 +0000

Axzm,

I entirely agree with you.

-Ian

By: AXZM

AXZM — Fri, 07 May 2010 03:31:25 +0000

Good CS saves money. Bad CS is a web writer with an English degree and some social media experience dictating design elements, project planning and other assets they have absolutely no understanding of.

By: Scoping and Content Strategy « Predicate, LLC | Editorial + Content Strategy

Thu, 12 Nov 2009 16:04:11 +0000

[...] via Ian Alexander, Content Strategy is My Micro-Scope | Eat Media Blog. [...]

By: Ian Alexander

Ian Alexander — Wed, 11 Nov 2009 00:53:38 +0000

Tiffany,

Thanks for the comment. Dig TTAB’s work. I’ll be beating the scope = CS horse more soon.

By: Tiffani

Tiffani — Wed, 11 Nov 2009 00:25:53 +0000

Yup. As you suggest, I find that almost all content strategy work I do is as much about being a good “scope manager” as it is about being a great “content strategist”. Getting people to agree on what content strategy is, and hearing all the different opinions about what it entails, has been tricky and enlightening.

Thanks.

By: Joey Brannon

Joey Brannon — Sun, 08 Nov 2009 02:20:23 +0000

This topic is relevant for any firm providing professional services. The concept of Scope Management is generally misunderstood to mean the prevention of “scope creep.” What you’ve pointed out is that scope management can be THE value add in many cases. Talking about the elephant ultimately uncovers some of the most serious issues.

By: Tweets that mention Content Strategy is My Micro-Scope | Eat Media Blog -- Topsy.com

Wed, 04 Nov 2009 23:17:02 +0000

[...] This post was mentioned on Twitter by Rick Liebling, Jeffrey MacIntyre and ian alexander, dansturdivant. dansturdivant said: Content Strategy is My Microscope http://ping.fm/012fC [...]

By: Jeffrey MacIntyre

Jeffrey MacIntyre — Wed, 04 Nov 2009 20:07:07 +0000

This is great. *Hat tip*

I strongly agree that practitioners need to be thinking through how they are scoping their content strategy engagements in terms of project impacts and operational impacts. And that value needs to be clearly and plainly communicated with clients and colleagues. This is, as I’ve tried to suggest in several venues now, the crux between “small tent” and “big tent” CS.

This field of practice is capable of much, but we as a community need to hedge against overstatement and hype. Which is, after all, a very pragmatic definition of scope management.