For the Content Hungry: The Eat Media Blog

Grayscreen Prototyping by Newfangled Web Factory

By Ian Alexander   /   September 25, 2009

Years ago I lived in Rhode Island and worked at an MIT startup, the commute was painful—5 1/2 hours a day—but the experience was worth it. Downtown Providence was an up and coming city in the late 90′s and Newfangled Graphics had the coolest sign in town. A ‘This Old House’ + small-press nerd + web fashionista wooden sign that implied, “Yep, we’re that good.” I didn’t know much about them back in 1996 but I have come to love their work and methodology. Here we are 13 years later and Mark O’Brien and the smart folks at Newfangled Graphics are now Newfangled Webfactory but still going very strong. In this video they talk about their Grayscreen prototyping process.


Grayscreen Prototyping video by Newfangled Web Factory.

One Response to “Grayscreen Prototyping by Newfangled Web Factory”

  1. Chris Butler Says:

    Britta and Ian (I’m assuming one of you wrote this post),

    Thanks for the props! We tend to just go by ‘Newfangled’ these days, but we’re still prototyping as always.

    - Chris

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