Comments on: 30 days of “content strategy” http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/ For the Content Hungry Mon, 06 Feb 2012 05:07:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Keri http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/comment-page-1/#comment-1860 Keri Tue, 21 Jul 2009 18:45:05 +0000 http://eatmedia.net/?p=204#comment-1860 The "content strategy" + "SEO" dominance makes total sense to me. It's really difficult to measure content strategy in terms of conversions; SEO is much easier. Therefore, it's easier to sell SEO. Perhaps it's customers and not practitioners doing the searching? I'm with Colleen in that SEO is a great way to introduce businesses to the concept of content strategy, as long as it's clear SEO does not equal content strategy. It's only a part of a comprehensive strategy. Elena - Jeff MacIntyre tweeted today it was raining CS gigs in NYC: http://twitter.com/jeffmacintyre/status/2759119150 Hit him up! The “content strategy” + “SEO” dominance makes total sense to me. It’s really difficult to measure content strategy in terms of conversions; SEO is much easier. Therefore, it’s easier to sell SEO. Perhaps it’s customers and not practitioners doing the searching?

I’m with Colleen in that SEO is a great way to introduce businesses to the concept of content strategy, as long as it’s clear SEO does not equal content strategy. It’s only a part of a comprehensive strategy.

Elena – Jeff MacIntyre tweeted today it was raining CS gigs in NYC:
http://twitter.com/jeffmacintyre/status/2759119150
Hit him up!

]]> By: Ian Alexander http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/comment-page-1/#comment-1805 Ian Alexander Tue, 16 Jun 2009 17:12:01 +0000 http://eatmedia.net/?p=204#comment-1805 Craig, Good point. So if we remove CS from the equation. IA does not seem to mention or dare I say "value" SEO as a practice. And SEO seems to have a belief that with or without IA it can return measurable results. Leaving us with: a. amazing user experience and amazing ROI b. amazing user experience and crappy ROI c. crappy user experience and amazing ROI d. crappy user experinece and crappy ROI Craig,

Good point. So if we remove CS from the equation. IA does not seem to mention or dare I say “value” SEO as a practice. And SEO seems to have a belief that with or without IA it can return measurable results. Leaving us with:

a. amazing user experience and amazing ROI
b. amazing user experience and crappy ROI
c. crappy user experience and amazing ROI
d. crappy user experinece and crappy ROI

]]> By: Craig Bromberg http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/comment-page-1/#comment-1804 Craig Bromberg Tue, 16 Jun 2009 16:53:52 +0000 http://eatmedia.net/?p=204#comment-1804 What Colleen says. But let's also turn this on its head. When CS is related to IA, few takers, many talkers. When CS is related to SEO, more takers, fewer talkers. As one friend of mine said recently, no one's looking for car designers, everyone wants people who can drive cars off the lot. The bottom line of that statement is ROI—fiercely measurable in an SEO context. Hence, when CS and SEO are integrated, there's more uptake (and I hunch better overall success). What Colleen says. But let’s also turn this on its head. When CS is related to IA, few takers, many talkers. When CS is related to SEO, more takers, fewer talkers. As one friend of mine said recently, no one’s looking for car designers, everyone wants people who can drive cars off the lot. The bottom line of that statement is ROI—fiercely measurable in an SEO context. Hence, when CS and SEO are integrated, there’s more uptake (and I hunch better overall success).

]]> By: Colleen http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/comment-page-1/#comment-1801 Colleen Sat, 13 Jun 2009 17:18:51 +0000 http://eatmedia.net/?p=204#comment-1801 I think you're on to something there. Perhaps articulating the relationship of content strategy to SEO is an effective way to introduce businesses to the concept. The trick, of course, would be not to equate content strategy with SEO. Colleen I think you’re on to something there. Perhaps articulating the relationship of content strategy to SEO is an effective way to introduce businesses to the concept. The trick, of course, would be not to equate content strategy with SEO.

Colleen

]]> By: Ian Alexander http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/comment-page-1/#comment-1800 Ian Alexander Sat, 13 Jun 2009 16:52:11 +0000 http://eatmedia.net/?p=204#comment-1800 I was more struck by the fact that there are more instances of SEO + content strategy than IA + content strategy. That bridge seems to hold some secrets. —Ian I was more struck by the fact that there are more instances of SEO + content strategy than IA + content strategy. That bridge seems to hold some secrets.

—Ian

]]> By: Craig Bromberg http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/comment-page-1/#comment-1798 Craig Bromberg Sat, 13 Jun 2009 02:42:56 +0000 http://eatmedia.net/?p=204#comment-1798 Thanks for that, Ian. (You too Elena.) As Ian's said before: not a lotta folks buying this stuff. Once you see how really small these numbers are, you begin to wonder about what's behind the few postings (jobs and otherwise) there really are. Thanks for that, Ian. (You too Elena.) As Ian’s said before: not a lotta folks buying this stuff. Once you see how really small these numbers are, you begin to wonder about what’s behind the few postings (jobs and otherwise) there really are.

]]> By: Elena Melendy http://eatmedia.net/blog/2009/06/30-days-of-content-strategy/comment-page-1/#comment-1797 Elena Melendy Fri, 12 Jun 2009 21:20:34 +0000 http://eatmedia.net/?p=204#comment-1797 Here's my immediate response, which just shows you where my focus is at the moment: Where are those jobs? Not in New York. Elena Here’s my immediate response, which just shows you where my focus is at the moment: Where are those jobs? Not in New York.

Elena

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