Content Choices
Everyday coders, designers and content creators craft napkin sketches into wireframes—wireframes into stories—stories into messages. These are the first choices that shape the content:
Content is either editorial or marketing focused. Custom, sourced or user-generated. Informative, trust-building or asking for the sale. Printed on paper, or displayed electronically on a computer/device—with exception for the lost art of skywriting which is best bemoaned at the beach with a cold beverage in hand.
—Ian
