From the “It’s-never-too-late-to-learn-a-new-trick” category, the Vatican has launched its very own YouTube Channel.
It’s pretty basic so far, but you can have it translated into Italian, German or Spanish. Currently, there are only 18 videos on the site and they are almost all of Pope Benedict XVI speaking, but the potential for the site is amazing.
There are links to Radio Vaticana, the papal state’s radio service, Centro Televisivo Vaticano, the Vatican’s television station, the Vatican’s official website and the official website of the Vatican state (in Italian only).
On the YouTube channel, I’d like to see way more from the history side of things, as well as a video library of Pope John Paul II’s greatest hits, but it’s early in the process.
What happens next will say a lot. Launching a social media portal is one thing; nurturing a social media portal is another. How much are you investing in the care and feeding of your social media assets?
— Jonathan