For the Content Hungry: The Eat Media Blog

Still Not Using Original Content?

By Jonathan Maziarz   /   January 12, 2009

There are plenty of compelling reasons to have original content on your web site, but if you need one more kick in the tail during these challenging economic times, here it is: advertising is most effective on sites that have original content.

Sites with original content perform better than portals. Sorry, Yahoo.

Sites with original content perform better than ad networks as well. Sorry, ValueClick.

So what are you waiting for?

If you want stronger brand awareness, better retention of you brand’s message and have more people who intend to make purchases form a better opinion of your brand, get cracking on the content.

— Jonathan

2 Responses to “Still Not Using Original Content?”

  1. Arthone Says:

    Haha ^^ nice, is there a section to follow the RSS feed

  2. Jamie Allsop Says:

    Having original content on your website will help your website rank better in the search engines. Its important that your content is fresh and reflects your company and what it is about in an effective way.

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