I know, I know. Your mind is reeling at the mere mention of the word Baconnaise. Yes, some mad culinary genius has combined the two greatest burger toppings on earth and come up with the spread of the gods.

No doubt that some of us had thought about making a bacon-flavored mayonnaise at some point in our lives, but only one man was crazy enough to follow through and make it happen. That man is now delivering a unique and seriously addictive product. A burger without Baconnaise seems naked by comparison.

Delivering the content marketing version of Baconnaise has to be our top goal for 2009. Each of us has to be thinking about spreading the Baconnaise on thick this winter. What will it take to deliver this level of unctuous porcine goodness?

Creativity.

There are a lot of other ingredients, but creativity is the top one. We need to be able to have the vision to say to ourselves, “Mayonnaise is already pure fat, so let’s add some bacon to it.”

Double-down on the heart-attack quotient, if you will.

It has been said that it’s the rare person indeed who can take the hitherto unknown and render it blindingly obvious.

Here’s to seeking that sort of inspiration in 2009.

— Jonathan

This entry was posted on Friday, January 9th, 2009 at 11:55 am and is filed under Content Marketing, Editorial. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.