Back to Basics Friday — Lesson 3
By Ian Alexander / January 9, 2009
Another Friday come and gone—but don’t let the recession spin you like a top. If you want to get spun (in a good way), go check out Gary V’s week. As promised, I am revisiting some of the basics of content and design to put all this social media, web 2.0, content marketing hoopla in check.
“Without the right information, external and internal customers cannot make appropriate decisions…Organizations need to do as much as they can to help users find the information they require. It’s all there, but the trick is to find it and determine what is relevant.”
Ann Rockley
Managing Enterprise Content
2002
