Have you ever dialed a phone? 
I mean really dialed a rotary phone.
Not many people have.
In fact, fewer and fewer Americans are dialing a phone of any sort at all in their homes.
Nearly 18 percent of U.S. households no longer have home phone service and rely completely on wireless phones. This is up several percentage points over the previous year.
(An interesting footnote: wireless-only households tend to be occupied by people who have a tendency toward smoking and binge drinking. Go figure.)
Big whomp, you say. Landline phones have been in decline for years and many cell phone users are drunken chimneys.
But consider this: by 2020, the majority of people worldwide will be accessing the internet primarily through their mobile phones.
So if you want to get a little ahead of the curve, work on your mobile marketing and mobile storytelling right now. Cell phone novel, anyone?
-Jonathan