The instant gratification of digital cameras has largely killed off the market for film cameras. One of the early—and greatly lamented—casualties of this evolution, has been the Polaroid. 
You remember the Polaroid—Aunt Gloria would always trot one out at Christmas—and snap small, fuzzy photos of everyone in the room. But, unlike every other film camera, Polaroid photos would develop themselves right in front of your eyes.
It was magical.
Now the magic may be coming to a close—as Polaroid plans to stop producing the film in February 2009—but fret not. Those of you with a flair for the vintage, but who have long since sold your Polaroid camera for 25 cents at a garage sale, now have a digital option.
Go to www.poladroid.net and follow the simple steps.
Here’s how one recent photo of my son went from 2008 to 1977 in a flash.
This is one of those rare moments when digital technology both killed off and preserved one of its analog predecessors. So the lesson to be learned is: Nostalgia is a powerful force; don’t forget that when you are planning a content strategy. But, fer Gawd’s sake, make sure you use 21st century technology to implement that strategy.
-Jonathan
April 2nd, 2009 at 9:10 pm
Does anyone else have any experience with this?