True, the micro-blogging service has been a social media darling in 2008, attracting plenty of attention. And sure, it has been growing by leaps and bounds, but how does it stack up against the titan of social media, Facebook?
Not so well. In fact, so poorly, that it’s largely irrelevant. The same report stated that despite Twitter’s skyrocketing growth (in terms of registered users), it would take 36 years to catch up to Facebook, and that’s if Facebook stopped growing today. Twitter may have 5 million or so users, but Facebook is adding that many in a little over a week.
So, Tweet all you want, but you’ll remain on the fringe of the social media universe. It’s an elite fringe, for sure, and it’s probably a good way to connect with influencers, but Twitter’s a long way from being a smart or viable marketing platform.
- Jonathan