As you struggle with things like, “Should our company have a Facebook group?” or, “Is PR on Twitter useful?” we are going to revisit some of the basics of content and design to put things in perspective.
“Ultimately, users visit your website for its content. Everything else is just the backdrop. The design is there to allow people access to the content. The old analogy is somebody who goes to see a theater performance: When they leave the theater, you want them to be discussing how great the play was and not how great the costumes were.”
Jakob Nielsen
Designing Web Usability
1999