As promised every Friday we are going to revisit some of the basics of content and design to put things in perspective. I hear you have a redesign and a more consistent newsletter scheduled for 2009—applause. Unfortunately those things (on their own) won’t get you up to speed anymore. Today’s lesson—brevity and honesty.

“Clutter is the ponderous euphemism that turns a slum into a depressed socioeconomic area, garbage collectors into waste-disposal personnel and the town dump into the volume reduction unit…Clutter is the official language used by corporations to hide their mistakes.”

William Zissner
On Writing Well
1976

This entry was posted on Friday, December 19th, 2008 at 5:42 pm and is filed under Content Marketing, Editorial. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.