Shooting Guard

The creative with business acumen who likes taking deep 3′s

The creative who comes up with big ideas and takes the big shots. This is that team member who has been on you to update the “2006” in your footer since…Dec 31, 2005.  Or the employee who presented the seemingly crazy idea that you should take the overwhelming use of “we” out of your messaging. You may recall this same employee interrupted slide #18, which called for FREE to be more prominent on the homepage with an impassioned, “No, No, No.”

He/she believes in the beauty of consistency and form as it relates to your brand. The lucky, lazy shots and strategies that are on their way out drive them absolutely crazy. Shooting Guards are shooting for the stars—looking for the 3-pointer—they generate the big ideas that could launch your organization to another level.

Since the Shooting Guard doesn’t always have the authority (or the title) to push through change they need a little help from a Power Forward (Saturday’s post) to push things up the ladder. And since they usually have the innate ability to meld the creative, new rules/tools of marketing with relevant data to form well-defined strategies—let them take the shot.

Examples:

NBA—Allen Iverson
Social Media World—Noah Brier

Tomorrow—>12-18  Shooting Forward: The business leader who turns creative concepts into cash money.

12-19    Power Forward: The person in your organization who moves things through the system.

12-20    Center: C-level manager who empowers change.

This entry was posted on Thursday, December 18th, 2008 at 8:21 pm and is filed under Content, Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.