Time’s up folks. Get it together this year or start working on that laundromat/bar concept you’ve been yapping about since college. By June 16, 2009, you better to have your content strategy, social media strategy and management/staffing straight, narrow and nimble.

Start picking your new team.

Point Guard

The social media ninja on your squad who sees the entire court.

Remember when employees scrambled to close browser windows when they were caught surfing the web—those people are the strategists and analysts shaping the web.

Leave the newspaper in the driveway tomorrow morning and head into work early. Find the person in your organization with 15 Firefox windows open, the one reading TechCrunch and Lifehacker. He/she most likely knows more about your industry from chatting with people on Twitter than your CMO does after that stint at Wharton.

Empower this person to spread your gospel, give them the ball and keep your hands up for a no-look pass (relevant insider information). That management behind closed doors (half-court-offense) is scheduled to be your downfall in 2009 if you don’t adopt social media, new user behavior and content consumption.

Examples:

NBA—Chris Paul
Social Media World—Bud Caddell

Tomorrow—>Shooting Guard: The creative who comes up with big ideas and takes the big shots.

12-18    Shooting Forward: The business leader who turns creative concepts into cash money.

12-19    Power Forward: The person in your organization who moves things through the system.

12-20    Center: C-level manager who empowers change.

This entry was posted on Wednesday, December 17th, 2008 at 7:51 pm and is filed under Content Marketing, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.