If you meet someone more than 2-3 times and they don’t remember your name, they may be bad at remembering names. (But it’s telling that you didn’t make an impression.) If you meet someone 2-3 times and they don’t remember meeting you, walk away, you don’t have anything they want and they aren’t interested in anything you have. Your experience/story/expertise doesn’t resonate with them for whatever reason. Perhaps your story is not really your story but rather a reporting of information that is neither focused nor personal. Telling a potential client who won the game or that a new study came out shows that you are in the know but it tells a very surface level story.

The line between customer, service provider, job seeker and brand evangelist gets more blurry by the tweet. (How the hell do you effectively follow 4,356 people on Twitter? And if you do, what else do you do all day?)

As we invest more time in social media strategies our end goal is to get more “subscribers.” More sign-ups, more connects, more touch-points both inside and outside of our natural network. But 70% of the updates/tweets I get are not stories in the authors voice but instead a message or story forwarded from another site. Often this information is useful but I don’t always remember who sent it. I too have forwarded relevant information straight from the source without commentary but it is all about balance. Make sure your client’s know your story first, and then back that up with sourced content. Don’t let the balance go more than 70/30 unique content to sourced content.

This entry was posted on Wednesday, November 26th, 2008 at 1:05 pm and is filed under Content Marketing, Editorial, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.