David Meerman Scott talks to Eat Media/SAP
SAP, the third largest software company in the world, looks to Eat Media to provide editorial outside the ubergeek realm. David Meerman Scott, author of “The New Rules of Marketing and PR”, talked with us about his perspective on the future of marketing.
His message lacks sugar coating, and it may be tough for some marketing departments to swallow: If you haven’t adopted the new rules of marketing, you’re on your way to becoming obsolete. Scott talks with SAP INFO online about the power of Google and how companies should stop begging for attention.