Comments on: Top 10 Half-Assed Content Marketing Solutions http://eatmedia.net/blog/2008/05/top-10-half-assed-content-marketing-solutions/ For the Content Hungry Sun, 01 Apr 2012 01:57:12 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Joey http://eatmedia.net/blog/2008/05/top-10-half-assed-content-marketing-solutions/comment-page-1/#comment-722 Joey Tue, 07 Oct 2008 21:05:21 +0000 http://eatmedia.net/?p=47#comment-722 I like number 9 (and now I know why the couch is that color). Seriously, There's too much content I would liken to the dull gray color that overtook corporate cubicles in the 90's. Surprisingly a lot of this content comes from small firms trying to project a larger image. Authentic is much more becoming. Then there's the content that I would compare to fluorescent tie-dye. It's like Sam Kinison decided to post an internet rant. Authentic yes, but a little too self absorbed. The middle ground is surprisingly easy to find if you aim for it, give yourself permission, and exercise a little discipline. I like number 9 (and now I know why the couch is that color). Seriously, There’s too much content I would liken to the dull gray color that overtook corporate cubicles in the 90′s. Surprisingly a lot of this content comes from small firms trying to project a larger image. Authentic is much more becoming.

Then there’s the content that I would compare to fluorescent tie-dye. It’s like Sam Kinison decided to post an internet rant. Authentic yes, but a little too self absorbed.

The middle ground is surprisingly easy to find if you aim for it, give yourself permission, and exercise a little discipline.

]]> By: Ian Alexander http://eatmedia.net/blog/2008/05/top-10-half-assed-content-marketing-solutions/comment-page-1/#comment-509 Ian Alexander Thu, 15 May 2008 15:36:30 +0000 http://eatmedia.net/?p=47#comment-509 Douglas, I agree with you that a plan is a starting place but measuring sticks are necessary. Making changes based on results/data is always going to take place but the data makes no sense if there is no control of that data. For instance, creating compelling content, tossing it in a poorly designed newsletter and then determining that your newsletter campaign isn't working is not giving your plan a fair shake—and half-assed. Best, Ian Douglas,

I agree with you that a plan is a starting place but measuring sticks are necessary. Making changes based on results/data is always going to take place but the data makes no sense if there is no control of that data. For instance, creating compelling content, tossing it in a poorly designed newsletter and then determining that your newsletter campaign isn’t working is not giving your plan a fair shake—and half-assed.

Best,

Ian

]]> By: Douglas Karr http://eatmedia.net/blog/2008/05/top-10-half-assed-content-marketing-solutions/comment-page-1/#comment-508 Douglas Karr Thu, 15 May 2008 15:29:34 +0000 http://eatmedia.net/?p=47#comment-508 In short, what you're proposing is that a company pre-plan their strategy. I don't disagree, but I also think a percentage of an organization's efforts and resources should be spent in working on new ideas - just to see what happens. If you sit back and rigidly conform to a plan on everything, you'll never move forward. Some things can't be measured until you try them. In short, what you’re proposing is that a company pre-plan their strategy. I don’t disagree, but I also think a percentage of an organization’s efforts and resources should be spent in working on new ideas – just to see what happens. If you sit back and rigidly conform to a plan on everything, you’ll never move forward. Some things can’t be measured until you try them.

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