The Wisdom of Gift Store Sayings
Cottage’y gift stores have amazingly consistent merchandise: Candles, magnets, potpourri and other semi-fancy dust collectors you give to great aunts and folks you don’t know that well. If you have ever been to the International Gift Show you’d understand why all those stores are the same—aisle upon aisle, booth upon booth of items that give oak hutches and bookshelves purpose.
Recently I got one of those inspirational signs as a gift and had a content marketing epiphany. Caring is sharing, so here you go:
Gift Store Wisdom—To the world you may be one person, but to one person you may be the world.
Content Wisdom—To Google you may be one website, but to a consumer you may be the website.
Gift Store Wisdom—You always miss 100% of the shots you don’t take.
Content Wisdom—You always miss connecting with 100% of the customers you don’t talk to directly.
Gift Store Wisdom—The road to success is always under construction.
Content Wisdom—The content you created last week/month is still relevant but not enough to feed Google—it’s always hungry.
Gift Store Wisdom—Never too busy to be beautiful.
Content Wisdom—Content and Design are not oil and water. Make your content pretty—your content will thank you.
Gift Store Wisdom—Map out your life. But do it in pencil.
Content Wisdom—Have a starting place to measure from and then measure, test and start over.
Gift Store Wisdom—To play it safe is not to play.
Content Wisdom—Content Marketing and Advertising that inspires you to act is rarely safe. Look at all your favorite campaigns (advertising, marketing, content) and send me a link of all the safe ones.
Gift Store Wisdom—Age isn’t important, unless you are cheese.
Content Wisdom—Send your best Content Marketing equivalent to ian(at)eatmedia.net