Comments on: Top 10 Half-Assed Content Marketing Solutions http://eatmedia.net/blog/2008/05/12/top-10-half-assed-content-marketing-solutions/ For the Content Hungry Thu, 21 Aug 2008 10:51:44 +0000 http://wordpress.org/?v=abc By: admin http://eatmedia.net/blog/2008/05/12/top-10-half-assed-content-marketing-solutions/#comment-509 admin Thu, 15 May 2008 15:36:30 +0000 http://eatmedia.net/blog/?p=47#comment-509 Douglas, I agree with you that a plan is a starting place but measuring sticks are necessary. Making changes based on results/data is always going to take place but the data makes no sense if there is no control of that data. For instance, creating compelling content, tossing it in a poorly designed newsletter and then determining that your newsletter campaign isn't working is not giving your plan a fair shake—and half-assed. Best, Ian Douglas,

I agree with you that a plan is a starting place but measuring sticks are necessary. Making changes based on results/data is always going to take place but the data makes no sense if there is no control of that data. For instance, creating compelling content, tossing it in a poorly designed newsletter and then determining that your newsletter campaign isn’t working is not giving your plan a fair shake—and half-assed.

Best,

Ian

]]> By: Douglas Karr http://eatmedia.net/blog/2008/05/12/top-10-half-assed-content-marketing-solutions/#comment-508 Douglas Karr Thu, 15 May 2008 15:29:34 +0000 http://eatmedia.net/blog/?p=47#comment-508 In short, what you're proposing is that a company pre-plan their strategy. I don't disagree, but I also think a percentage of an organization's efforts and resources should be spent in working on new ideas - just to see what happens. If you sit back and rigidly conform to a plan on everything, you'll never move forward. Some things can't be measured until you try them. In short, what you’re proposing is that a company pre-plan their strategy. I don’t disagree, but I also think a percentage of an organization’s efforts and resources should be spent in working on new ideas - just to see what happens. If you sit back and rigidly conform to a plan on everything, you’ll never move forward. Some things can’t be measured until you try them.

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