Putting Out Great Content is Just the Beginning
I just stumbled on this video:
It really nails what the content marketing movement is all about. You can listen to the entire 43 minutes, but the good stuff is at the 5-min mark and again at the 16-minute mark. After that you become an unwilling participant in a wine-tasting/bluster-fest. This was probably great if you were at the dinner but leaves me a) jealous, because of the wine they are drinking and b) dizzy due to the erratic camera movements.
My favorite lines—
5:00 “Putting out great content is just the beginning. You’ve got to touch the community and become a part of the conversation.”
16:00 “This is thousands of dollars of advice for free.”
The experts/drinkers in the video are:
Gary Vaynerchuk—WineLibrary.com
Kevin Rose—Digg
Tim Ferriss—4Hourworkweek.com
Robert Scoble—Scobleizer.com
April 1st, 2008 at 5:55 pm
As a note. Something in the embedded Qik code causes Wordpress tables to break every time you edit the blog posting. The only way I could figure to fix it was delete and then add the Qik code after each edit.