Content Marketing Delivers for Days
When content is your business, story angles are your end caps, voice becomes your packaging and the hunt is always on for more product. Today my inbox got a pleasant surprise with the beta launch of First30days.com. First30Days Founder, Ariane De Bonvoisin, sets out to prove that targeted, free and quality content (sans a sales pitch) does have a place in the market.
The concept of First30days is simple.
“Whether you’re starting a new job, getting married, switching to the Mac or have decided to live a green lifestyle, you’ll find the help you need at First30Days. Expert Advice. Helpful Tips. Q&A. Inspirational Stories. Community. And a whole lot more!”
Despite the fact that Ariane just used up 50% of her annual exclamation point allotment, my recent switch to Mac had me immediately hooked—moving emails from PC to Mac has proven to be on par with a string and doorknob tooth-yanking, and I have yet to figure out how to save a file directly to anywhere but the desktop. I’m a prime target for this service.
Some may argue that First30days.com is a rehash of About.com, but by narrowing the subject focus and having the content delivered passively versus actively, the perception is very “Mr. Miyagi” (master this lesson and I will deliver you another). I feel like First30days.com is a “they” and not an “it” and I perceive them to be experts. About.com has historically told me what I already knew or told me in a way that felt like they were talking to a watered-down me.
Do I have concerns that my next 29 days of emails will be full of trite advice that I could have figured out on my own? Sure do. But something tells me First30days.com is onto something. Content doesn’t have to be corporate, overly intellectual or entirely state of the art, but it does have to make the reader feel like they are in a special club and that the information is just for them.
