In business, over-committing is like driving an Ferrari with the parking brake on. You feel and sound like you are humming along, but in reality you are dragging the proverbial ass. Don’t let your marketing copy, success stories, case studies, and other corporate collateral be something you do in between meetings. Instead, make a smaller list. Prioritize. Delegate. Outsource.
In a recent interview we conducted with bestselling author Timothy Ferriss (of fourhourworkweek fame), he gave us this gem:
“One of the most important things is determining this: which activity is the one activity, if completed, would leave you satisfied with your output for the day?” …more
More great advice from David Scott Meerman, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly:
“A journalist skillfully creates interesting stories about how an organization solves customer problems and then delivers those stories in the form of ebooks, white papers, content rich web pages, podcasts, and video…more